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QuickSwap Governance Proposal: Should QuickSwap Pay $30,000 in QUICK from the DAO for a Large Marketing/User Acquisition Campaign?

October 31st 2023

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QuickSwap has always strived to work with the most reputable protocols and platforms in the blockchain space, maintaining a strong reputation across the industry and Polygon. Over the last few months, QuickSwap has been exploring new quests and campaigns with leading industry partners, such as OKX Web3 Wallet, Crypto.com DeFi, Layer 3, Intract, NEAR Protocol, Galxe, and many more. It’s important for QuickSwap to tap into broader communities and bring more awareness and adoption to the DragonFi ecosystem as well as the overarching Polygon ecosystem.

Campaigns and quests can be an extremely effective way of driving more on-chain activity and attracting new users to QuickSwap, given their large communities and resources.

As has been the case more and more often lately, some of these providers, projects, CEXs, and others do not want specific numbers being shared with the public. The Web3 industry is in an odd place where we haven’t found an ideal way to have a DAO negotiate directly with businesses and other projects. For now, the best option we have is for the QuickSwap Foundation to do Due Diligence and negotiate as much as possible with partners. If they allow QuickSwap to share the details, we do - if they do not, we have to respect their wishes and ask the community for permission without disclosing certain details. In these situations, the best option we have is to present the details we’ve been allowed to share with the community, and the community can make the decision on if we should move forward with limited information. If the community is uncomfortable signing a check without knowing full information, of course they can vote no on this proposal. It is worth noting that all funds will be distributed directly 100% to the community who participate in the campaign. 

In this case, we are asking the community (the DAO) for $30K in QUICK for an external campaign which we believe will be strongly beneficial for the QuickSwap community and could potentially expose hundreds of thousands or even millions of new users to QuickSwap’s suite of DragonFi products. 

*Please note: There is a selection process to join the campaign, so even If the community votes YES on this proposal, QuickSwap will be able to confirm interest to participate and offer the requested amount. Still, it does not mean that QuickSwap would be selected to join. If QuickSwap is not selected, the $30K in QUICK will not be used and will remain under DAO Treasury (this vote is for QuickSwap to apply to be chosen to participate).

TL;DR

  • A well-known entity/project in crypto is running a large Marketing/User Acquisition campaign
  • QuickSwap is being considered as one of the select projects to participate in this campaign, presenting a major opportunity to have the DEX integrated into the wallet, acquire new users, and drive on-chain activity
  • The community needs to decide if they want QuickSwap to join the campaign, which would require $30,000 in QUICK tokens from the DAO to fund the initiative
  • The discussion and Snapshot vote are now live (happening concurrently) and will run until Thursday, November 2 at 6:00 AM UTC
  • Once you’ve read this entire blog post, make sure to visit the official QuickSwap Discord server & Reddit discussion forum to share your perspective with your fellow community members
  • Vote now: https://snapshot.org/#/quickvote.eth/proposal/0xb699118a11eb1983a8721bdd585abc5d0a3ea5f3256bea3887501aeb1b4eb74a

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About the Campaign

The project will push a campaign to help drive new users, activity, and awareness to the QuickSwap platform and ecosystem. Specific details regarding the campaign are still TBD and in discussion among the project’s team, and they’ve asked QuickSwap not to share.

As a participating partner, users would be able to execute on-chain actions (on Polygon) through QuickSwap, such as token swaps, LP, and farming.

From a timing perspective, exact dates are still to be determined but the campaign could start within the next few months. Note that in addition to QuickSwap joining the campaign, the project running the initiative will also be providing exposure to its entire user base through support on their full social media channels and in-app promotions.

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Time for the Dragon Community to Speak

As mentioned in the first part of this proposal, the budget required to participate in this campaign would be $30,000.

Remember that if the community decides to allocate $30,000 towards this campaign, QuickSwap’s participation is not definitive unless the project accepts the proposal. If they accept, all funds allocated towards this event will be solely utilized for the campaign and distributed to participants (who qualify as winners).

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Join the Discussion

As always, QuickSwap community members are encouraged to participate in and contribute to QuickSwap governance discussions and proposals across all of QuickSwap’s online forums, especially on Discord & Reddit. As a Dragon, you are a valued community member and your opinion matters – but you have to participate in community voting procedures to make it count.

As always, critical decisions guiding QuickSwap’s strategic development will always be determined by way of decentralized governance. QuickSwap’s future is in your hands, so make your voice heard!